Information Technology - Customer/Partner Satisfaction Studies
Customer/Partner Satisfaction Metra Martech's researchers have been undertaking customer and partnersatisfaction studies for decades - and in all sorts and sizes - as illustrated in the following IT examples.
Case I - Face-to-Face Customer Interviews
The UK subsidiary of a niche market, German software supplier - whose customers' annual invoices are generally in excess of £250,000 - commissioned us to design a suitable questionnaire and then conduct face-to-face interviews with a sizeable proportion of their UK customers. Later we were asked:
- To present a summary of the findings at their next user Group Meeting
- To repeat the research across a representative selection of their customers in Germany, Denmark and the Netherlands.
Case II - Telephone interviewing with Channel Partners
This client has substantial numbers of partners across the whole of Western Europe and North America. Our role has been:
- To design a series of technically oriented questionnaires - each focusing on a different aspect of the partner/supplier relationship.
- To complete 350 telephone interviews each quarter - in English, French, German, Italian and Spanish.
- To feed the results back to our client as soon as possible after completion.
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