Information Technology - Market Appraisals European Focus: The most commonly used languages: English, Dutch, French, Italian, German and Spanish. But we also have experts in Czech, Danish, Hungarian, Norwegian, Polish, Portuguese, Slovak and Swedish - and we have done interviews in Chinese (Canton and Mandarin), Japanese and Korean. The most frequently researched countries are France, Italy, Germany, Scandinavia, Benelux, Spain, UK and Switzerland. Market Focus:
Some Recent IT Assignments: If our clients allowed us to provide the details, it would be seen that our recent assignments have covered practically every aspect of IT marketing. Some of our clients know that they need better, more focused information about their customers, their partners, their products, their market place, but don't know how to get it. Others are most interested in the publicity they can achieve as sponsors of well conducted research. Some know precisely what questions they want answers to, but recognise that it needs an independent researcher to get objective answers to them. For yet others, our initial draft of the questionnaire merely provides the catalyst for several subsequent iterations. Then there is the growing number of clients who like our ability to write clear English - whether for bid documents, for thought-provoking interviews, or for the whole range of PR literature. Our skills help them to differentiate their offerings from those of their competitors. And finally, there are those who want us to combine confidential research with promotional literature ... And we must be doing all right - since they keep coming back to us! |
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